Anil Basnet’s idea is centered around the e-commerce of vegetables and groceries through MetroTarkari.com, an already established and growing online platform. The business offers a wide range of fresh vegetables, divided into two categories: regular and organic, along with groceries, meat items, and other household products. Customers can easily place their orders online, and products are delivered free of cost—making the service especially appealing to housewives and people with busy schedules. What makes MetroTarkari stand out is that it procures vegetables directly from farmers and suppliers, ensuring freshness while keeping prices lower than the traditional market. This model not only benefits consumers but also supports local farmers and promotes digital convenience in everyday shopping.