His idea is to promote momo to the international level, not just as a local delicacy but as a well-branded, hygienic, and affordable product. He believes that while momo is already popular, many outlets compromise on quality and cleanliness. His vision is to offer “sasto, ramro, and hygienic momos”—momos that are affordable, delicious, and made with strict hygiene standards. His outlets will also serve Nepal’s Bean and Brew coffee, combining the appeal of authentic Nepali flavors with a modern café-style experience. By standardizing quality and presentation, Subash aims to create a recognizable momo and coffee brand that can thrive both in Nepal and in international markets.