Gokarn’s business idea, “The Lekali झ्याउ”, aims to introduce sphagnum moss—locally known as jhyau—as an eco-friendly alternative to traditional growing media used in agriculture and horticulture. This naturally available material is biodegradable, cost-effective, and sustainable, making it a viable solution for environmentally conscious growers. Marketed under the tagline “Growing Media, The Next One,” the concept emphasizes reducing dependence on synthetic and non-renewable resources. Gokarn’s initiative not only promotes green practices but also opens up opportunities for rural harvesting and utilization of native moss, potentially creating local employment and boosting awareness of sustainable growing methods.